Shopping on the loo? Shopping mid-conversation? Shopping on the footpath? Just a few years ago you’d never have believed people would be shopping, literally, everywhere they go. Short attention spans, omni-channel consumerism and an always-online presence have been revealed by eBay research as the characteristics of today’s savvy shopper driving unprecedented changes in the retail world.
eBay, Australia’s largest online shopping destinations, has today launched a campaign targeted at the multi-screened savvy Sunday shoppers wanting big brands at great prices from the convenience of their lounge room.
eBay has today announced a suite of new features created to offer a more personalised and inspiring shopping experience. It’s called eBay Collections and it enables people to curate and group items together on eBay, to create visual stories in a way that is not only inspiring and engaging but instantly shoppable.