Designer DEREK LAM and eBay.com, the world’s largest online marketplace and a leading destination for fashion, introduce the first-ever crowdsourced collection - DEREK LAM + eBay – now available for purchase exclusively at dereklam.ebay.com.
In February, Lam debuted the exclusive 16-piece dress collection, designed for spring/summer 2011, at a presentation at Alice Tully Hall at Lincoln Center during New York Fashion Week and simultaneously at dereklam.ebay.com.
Shoppers everywhere were invited to view the collection and vote for their favourites to determine the final crowdsourced collection. After more than 120,000 votes were cast by the global eBay community - both online and on-the-go through mobile devices - five designs were produced based on the collective consumer voice.
Derek Lam said: “eBay created an incredibly unique opportunity to have a direct dialogue with shoppers around the world - and the community interest in helping influence the DEREK LAM + eBay collection has been phenomenal.
“My work is about functionality with the romance of fashion – these winning dresses represent essential styles that are effortless, yet playful,” continued Lam.
“DEREK LAM + eBay represents the new frontier of social commerce, and we are thrilled to collaborate and connect our shoppers with a designer as talented as Derek,” said Miriam Lahage, vice president and general manager of eBay Fashion.
DEREK LAM + eBay is now available to purchase at accessible, fixed, Buy It Now price points ranging from US$125.00 - US$295.00, in US sizes 0 – 16, exclusively on eBay. The collection includes the Boho Dress in multi colour floral print georgette; the Black Tie Dress in black cotton poplin; the Sun Dress in indigo denim; the Shift Dress in black cotton poplin with peplum back; and the Chemise Dress in multi color floral print georgette.
Designed by Lam to represent an assortment of dresses he envisions for every woman’s wardrobe, the final DEREK LAM + eBay collection delivers shoppers six iconic styles for the season at incredible value.
DEREK LAM + eBay item detail and pricing (all in US $):
- Black Tie Dress: Black cotton poplin black tie evening dress | Price: $275.00
- Boho Dress: Multi color floral print georgette boho halter dress | Price: $295.00
- Chemise Dress: Multi color floral print georgette chemise dress | Price: $225.00
- Shift Dress: Black cotton poplin shift dress with peplum back | Price: $175.00
- Sun Dress: Indigo denim sun dress | Price: $195.00
- International shipping for the Derek Lam pieces will be $19.99.