eBayNews > 2014 > Article
Australia’s largest online shopping destination, eBay Australia, is forecasting that Sunday 7th December will be the biggest online and mobile shopping day ever. A record breaking 2.6 million people will visit eBay.com.au alone, and 1.5 million of these will be visiting via a mobile device.
The number of goods purchased via mobile device is expected to be 48 per cent higher than the busiest day of 2013, with goods flying off the virtual shelves at a rate of 2.6 items per second. Across the entire site Australians will be purchasing 6 gifts per second, meaning more than half a million Christmas presents will be secured in a 24 hour period.
“Mobile shopping is fast approaching 50 per cent of all activity on eBay this Christmas. The shift in buying and browsing behaviour over the past 12 months has been dramatic,” said Jo-Ann Hicks, eBay Head of Customer Experience.
“Australians are shopping anytime, anywhere and using connected devices to shop on the go, shopping their world whenever inspiration hits. The ease of accessibility via multi-screened devices has allowed for shoppers to browse in more convenient timeframes, boosting the amount of time and money they spend shopping online.”
This year’s busiest online and mobile shopping day will also be a record breaker in terms of choice and service levels. On December 7 there will be 51 million live listings on eBay.com.au, 23 per cent more than last year’s busiest day, and 66 per cent of these will offer free shipping.
Jo-Ann Hicks continued; “The improved choice and service levels this year highlight the maturity of the online industry. Online retailers are meeting the demands of the savvy Australian consumer and are in return being rewarded with a dramatic increase in traffic and spend.”
Secure payments provider PayPal, who works with tens of thousands of Australian retailers, is also forecasting a peak online shopping period this Sunday and has confirmed that the mobile trend is not isolated to eBay.
“With more Aussies taking advantage of shopping via a mobile device, PayPal Australia expects to see mobile shopping purchases during this peak shopping period increase by almost 50 per cent this year compared to last year. The lead-up to Christmas can be a busy time for Australians but by using their mobile device to shop, consumers can alleviate some of the stress by ticking items of their Christmas list anytime, anywhere,” said Adrian Christie, PayPal Australia spokesperson.
On Sunday 7th December 2014 eBay.com.au predicts:
- A record 200,000 items to be sold on this day (+48% bigger than 2013's biggest day)
- 1.5 million visitors visit will the AU site on this day using their mobile devices (+16% higher than the last year busiest day)
- 2.3 gifts will be bought every second
- 88% of all items sold on December 7th will be brand new
- 86% of all items sold on December 7th in fixed price format
- 11,000 items of women’s clothing will be sold on December 7th (that’s a piece of women’s clothing sold every 8 seconds)
- 9,950 car parts will be sold on December 7th (that’s an item sold every 9 seconds)
- 8,000 pieces of fashion jewellery will be sold on December 7th (that’s an item sold every 11 seconds)
- 3,700 items of men’s clothing will be sold on December 7th (that’s an item sold every 23 seconds)
- 2,800 home decoration items will be sold on December 7th (that’s an item sold every 31 seconds)
- 2,000 fitness items will be sold on December 7th (that’s an item sold every 44 seconds)
- 1,700 pair of women shoes will be sold on December 7th (that’s an item sold every 51 seconds)
- 1,650 pieces of furniture will be sold on December 7th (that’s an item sold every 52 seconds)
- 1,650 fishing items will be sold on December 7th (that’s an item sold every 52 seconds)
- 510,000 items to be sold on this day. (This will be +23% bigger than last year’s biggest day which was Sunday 8th December 2013)
- 2.6 million people will visit the AU Site on this day
- 6 gifts will be bought every second
- 89% of all items sold on Dec 7th will be brand new
- 88% of all items sold on Dec 7th in Fixed Price format
- A Frozen items will be bought every 40 seconds
- A Peppa Pig item every 2 minutes
- A juicer will be sold every 4 minutes
- 22,000 items of women’s clothing will be sold on Dec 7th
- That’s a piece of women’s clothing sold every 4 seconds
- 22,000 car parts (that’s one every 4 seconds)
- 16,800 pieces of fashion jewellery (that's one bought every 5 seconds)
- 14,200 DVDs (that's a DVD bought every 6 seconds)
- 7,800 items of Men’s clothing (that’s a piece of men’s clothing bought every 11 seconds)
- 7,300 home decoration items (one bought every 12 seconds)
- 5,000 video games (one bought every 18 seconds)
- 4,500 camping and hiking items (one bought every 20 seconds)
- 3,700 pieces of furniture (that’s an bought every 24 seconds)
- 3,700 fishing items (that’s an item bought every 24 seconds)
- 3,300 pairs of women’s shoes (that’s a pair bought every 26 seconds)
- 2,900 pieces of radio control toys (that’s a toy bought every 30 seconds)
- 2,700 watches (that’s a watch bought every 32 seconds)
- 2,000 mobile phones (that’s a mobile bought every 44 seconds)
- 1,300 tablets (that’s one bought every 66 seconds)
- 37 million listings (66% of total live listings) offers free shipping on Dec 7th (which is +25% higher than last year same day)
- We expect 57 million live listings on this day (which is +23% higher than last year same day)
From 7am Thursday 4th December to Sunday 8pm 7th December at Customs House Forecourt, eBay’s shoppable windows will operate around the clock to provide inspiration for Sydney’s Christmas shoppers. The interactive windows, complete with live actors, bring the best of online shopping into the physical world; merging physical items with seamless online shopping into one end-to-end customer experience.
Showcasing a curated selection of gifts, shoppers will be inspired to find the perfect presents for Christmas, browse them through 46-inch screens on the windows and then shop directly via their mobiles. The magic of Christmas will be brought to life through a full sensory experience including the sounds and smells of Christmas as well as built-in snow machines to ignite the festive spirit for all ages. Visit the shoppable windows collections here.
Over the Christmas period shoppers on eBay Australia have also been treated to a Christmas playlist from Spotify. eBay members can add to the open playlist and share their favourite Christmas tunes to inspire and delight fellow shoppers.
Friday, 5 December, 2014