eBayNews > 2014 > Article
eBay announced a new global brand campaign – “Shop the World” – illustrating how the moments of inspiration that surround us every day can be instantly shoppable on eBay. The campaign brings to life the company’s unique position in commerce: eBay’s unmatched selection of 800 million listings paired with eBay’s multiscreen technology means people can instantly shop the world’s inspiration – anytime, anywhere.
eBay’s brand advertising and marketing campaign, which debuts on October 14, 2014, is designed to put eBay top-of-mind with consumers during the most important time of the year for commerce – the Christmas season. As a partner to merchants, especially the small businesses who make their living on eBay, the ultimate goal is to support sellers by activating existing eBay users and attracting new ones.
“Our diverse community of global sellers is a core part of our marketplaces ecosystem. This campaign is for them,” said Steve Brennen, Senior Director of Marketing. “Thanks to our sellers, eBay has one of the most extensive and interesting product catalogues in the world.”
The campaign coincides with the release of Interbrand’s “Best Global Brands” report in which eBay is named the #28 most valuable global brand. eBay is not only one of the world’s most recognisable brands, but a rapidly evolving company and global commerce leader. “Shop the World” showcases eBay today, a modern, trusted marketplace – true to its roots of connecting a global community of buyers and sellers, while continuously innovating to shape the future of shopping.
Developed in partnership with Goodby Silverstein & Partners, the campaign creative shows how any and every moment that inspires you – from rock concerts to street artists, classic films to marathons – can be yours on eBay. The campaign will be deployed across television, digital, video, mobile and social channels and launches in conjunction with themed collections of shoppable inventory on eBay.com.au.
“The strength of the eBay brand represents the strength of our business and our entire community. This campaign is a celebration of that community, and an invitation to shoppers everywhere to act on your inspiration,” said Steve Brennen, Senior Director of Marketing “Whether you’re seeking street style from Berlin or the perfect guitar to unleash your inner Jimi Hendrix, you will find an unmatched assortment of authentic new and vintage inventory from experienced eBay sellers to help fulfill your passion.”
eBay is one of the world’s largest marketplaces with over 800 million listings from a diverse community of global sellers – from individuals to small and medium-sized businesses to beloved brands – who offer incredible inventory at great deals, the majority of which are new products available at fixed prices. Shoppers can discover things they love through Collections, a feature allowing expert curators, eBay buyers and sellers to group products based on themes, interests and passions. More than four million collections have been created worldwide since 2013.
eBay: A Global Commerce Leader
- eBay is one of the world’s top global brands, with 149 million active buyers worldwide
- eBay has more than 800 million live listings at any given time
- In Australia more than 84%of items listed for sale are brand new; and 76% are in the fixed price (Buy It Now) format
- eBay Inc. has an installed mobile base of 260 million apps, generating $20 billion in mobile volume
- Cross-border commerce represents 20% of eBay’s gross merchandise volume
- More than 65% of items on eBay.com.au ship for free
- eBay has been a leading innovator in the world of commerce for almost 20 years
“Shop the World” Brand Campaign
The “Shop the World” campaign includes a mix of TV and digital creative reaching audiences initially in the United States, Australia, the United Kingdom and Germany. More markets will follow in 2015.
- Creative will appear in a series of 15-second, 30-second and 60-second spots
- Each spot features several distinct moments of inspiration – and the item each shopper was ultimately inspired to purchase on eBay
Friday, 10 October, 2014