New research from eBay has found that more than 70% of new parents who wake during the night to tend to their babies engage in clever multitasking, and often use the time to get their online shopping done. Nearly 90% of Australian parents who shop online while the rest of the country sleeps say that nappies, wipes and formula are at the top of the shopping list.
Responding to the needs of time poor new parents who require the flexibility to shop anytime, anywhere and on any connected device of their choosing, eBay has launched a brand new part of the site called Bubs’ Corner. Bubs’ Corner will give the 1.1 million mums in Australia (78% of whom are already eBay customers) access to all of the essentials for their baby in one convenient and easy to use place.
Head of Strategy and Customer Programs eBay Australia, Jo Hicks, said “New parents have told us that every waking moment needs to be instantly shoppable.”
“What we have aimed to do with Bubs’ Corner is to create an experience that gives time back to new parents. We’ve handpicked products by trusted retailers including Huggies, Curash and Johnson’s that can all be bought quickly – on any device or screen convenient to you – and then delivered to your door.”
“It’s been fascinating to delve into the shopping habits of our Australian parents and it has given us the opportunity to address some of their biggest pain points when it comes to shopping for their babies. With Bubs’ Corner there is no need to ever run out of essentials or to even leave your home for these kinds of purchases.”
Regular discounts, rewards and promotions will be offered to eBay Bubs’ Corner members, and as an added bonus, eBay is offering a $15.00 coupon to spend on nappies and formula to all who sign up for the new Bubs’ Corner membership program.
The new dedicated site will also be packed with everything a parent will need for their little ones, from toys, prams, car seats, skincare and fashion.